Visual Merchandising is the art of marketing products at a subconscious level to grab a customer’s attention and either entice them into the store or engage them to buy a specific product.
There have been many articles and blogs written about the importance of effective Visual Marketing, the subconscious effects it has on customers and how it can be an important factor to increase sales through customer engagement. Some articles even claim if done correctly it has been proven to increase sales significantly. (see link below to read the full article)
The main key point is to always remember that the customer has 5 senses, so engaging them with all five senses is the key to effective Merchandising.
Create interesting visual displays as a focal point which captures the customers attention. Use different heights to display items on a shelf or with Floor displays. The golden rule with visual displays is to group in “threes”. Three different heights, three different products, or three different groups. The number three simplifies a display visually in the customer’s mind, it creates balance, creates a focal point within the display and three is not enough to appear “cluttered”.
Creating visual “Scenes” to invoke a thought or a feeling, such as a Melamine serving platter arranged with cheeses, smallgoods and fruit. The scene creates a scenario in the customer’s mind of serving a platter to their family or friends and therefore can invoke an impulse to replicate the scenario.
Aromas throughout the store such as hot roasted nuts, or cooking demonstrations creates a sensory engagement in the customer which may also entice them to purchase.
Lastly tasting tables for the customer to sample your produce also engages the customer to possibly add that last item to their basket.
Click the link below to read the full article:
Air-Tight Bulk Tubs!
A durable rubber seal on the lid keeps the tubs airtight which is perfect for storing products such as loose lollies, candy, cakes or protein bars to reduce the product drying out and either clumping together or becoming dry and stale.
With a generous 8 Litre capacity these tubs are a perfect sized vessel for loose products which are sold in bulk.
We have a new range of bulk food tubs that are Air-Tight. These stylish round clear tubs with a hinged slanted lid, highlights the goods store inside them whilst keeping everything fresh for longer by being airtight.
Group the Tubs together or put them in rows, whatever the configuration these tubs will make a stunning display of your produce.
Contact us today for more information.
Polywicker Shopping Baskets!
The humble shopping basket, a must have in any store as a tool for the customer to place their purchases in, but it does so much more on a sub-conscious level.
By freeing up the customers hands and providing a vessel to put multiple items in… the customer is no longer restricted by what they can carry in their hands nor reminded by what they are holding, and this does two very important things.
Firstly, their entire focus is now on picking the next item to possibly purchase and secondly it makes the customer temporarily forget the last item they put into the basket. So, on a subconscious level, customers are actively encouraged to purchase more in your store.
How many times we have gone to the store and when the basket is full, we decide we do not need anymore items and proceed to the check-out. If we were holding individual items, we would leave the store a lot earlier.
Our new line of Polywicker Shopping baskets with folding handles are easy to use, easy to wipe clean and are a fresh take on the traditional plastic basket. Place them on the stand and they will make a great edition to your store
Contact us today for more information.
The Benefits of Reducing Spoilage
How Large Food Retailers Can Help Solve the Food Waste Crisis
Data analytics have also debunked the notion that consumers require well-stocked displays to make a purchase. After taking an in-depth look at its perishables departments, U.S. grocery retailer Stop & Shop discovered that piling produce high resulted in more damage as well as greater labour costs. Finding new ways to display produce while reducing stock levels ended up boosting customer satisfaction because produce stayed fresher for longer. It also helped Stop & Shop reach an estimated savings of $100 million per year. Trader Joe’s uses a similar strategy by displaying their produce in narrow rows to indicate abundance.
A total of $8.9 billion worth of food was wasted in 2018.
food waste problem is not merely limited to curbing hunger.
The production of food uses significant quantities of water and land. Each minute, six soccer fields worth of forests are bulldozed down to grow food that is subsequently thrown out.
Food waste then ends up in landfills, where it decomposes and emits methane, a potent greenhouse gas that contributes to global warming.
According to the report, if global food waste were a country, it would be the third largest contributor to climate change.
Planter Box Screen
Restaurants and Cafés all across the country are dealing with COVID 19 and the ever-changing regulations and restrictions placed on their day to day operations and the number of patrons allowed in their establishments.
Trying to balance the social distancing rules within the confines of a sometimes-small floor plan can be quite tricky.
Shop Display Solutions have a new Planter box Screen. Designed to place between dining tables, the screen which can house plants or flowers has a clear polycarb guard at the top to comfortably divide diners in a subtle way.
The screen reduces the distance required between tables and hence increases the number of diners in a small space. Secondly if placed outdoors, the screen reduces the noise from the diners next to you plus on windy days provides the diner with some wind protection.
Available in many timber stains and custom branding, contact us today for more information.
Wine of the Month!
Cellar doors and Bottle shops across the country are always looking for new and exciting display ideas to showcase their latest “Craft Beer”, “Spirit” or Wine” of the month.
We are proud to launch a rustic beverage display stand. Designed to house and display full slabs of craft beers this stand is a great way to showcase your latest Craft Beer line.
However, if your looking for sophistication and elegance to promote a particular brand, we have just launched a new four tier, dark stained wooden stand with soft, velvet textured inserts (in the colour of your choice) to enhance the display for the more premium wines or spirits you may have.
Both stands are designed to sit at the end of an isle or near the checkout counter, these stands will no doubt be the perfect product placement strategy for many a new craft beer, spirit or wine of the month.
As a gift idea we also have custom made wooden beverage boxes complete with woodwool or soft foam inserts to package bottles of wine or spirits in a range of stain colours.
Contact us today for more information.
Wooden Crates have become very popular over recent years and we are proud that we stock a vast range of different crate sizes and styles.
Available in 6 colours the crates are sturdy, durable and can be purchased with a plastic liner or polycarb hinged Lid if you require or used on the 2 and 3 tier mobile stands.
Crates are such a wonderful tool as you can incorporate them into your display, use them to separate produce or use them as a base for creating a Birthday or Christmas hamper.
Check out the different uses some of our customer have come up with in the past to get you inspired.
Bulk Food Tubs and Cabinet
The humble produce bin, often it gets overlooked, but it is an integral piece of furniture in the world of Grocery display.
The market is swimming with varying bin sizes and styles as people across the country often get them made by a local cabinet maker and in some cases there are stores out there that have inherited produce bins that do not match in style, shape or size.
Shop Display Solutions have a range of Produce bins which are a standard 900 x 900mm. They come in various colours and finishes to compliment your store’s décor and can be put on castor wheels for ease of moving.
The best thing about the produce bins is that all the bin toppers in the form of ramps and steppers are uniform in design and drop perfectly into the produce bins. So, when the change of fruit season comes around, or if you need to change the layout of your store, changing the topper from a step to a ramp or back again takes but a few minutes.
Contact us for more information!
Fair Dinkum Fresh in Emerald Queensland recently unveiled their stylish new Grocery store.
Months in the planning, and a lot of hard work by the team at Fair Dinkum Fresh, they have transformed this space into a stylish Grocery store with a fantastic layout and an abundance of produce glistening with colour.
The fruit separators atop to their new produce bins are minimising the amount of produce on display and reducing bruising, all at the same time creating an appealing display of produce to entice the customer to take more home.
Well done to the Fair Dinkum Fresh Team!